New Typographies. Bauhaus & Beyond: 100 Years of Functional Graphic Design

Patrick Rössler

The New Typography produced a number of important graphic designers in Germany, including Willi Baumeister and Kurt Schwitters. In adverts, posters, book and magazine covers, and letterheads, they aimed to optimise readability and standardise typefaces. Layouts, preferably using sansserif typefaces offering the greatest possible clarity and combined with new objective photography, became popular with the advertising industry and still define our visual socialisation to this day.

Wallstein publishers
ISBN: 978-3-8353-3367-3